We embrace the community with our social responsibility approach.

In 2011 Migros was again the recipient of the “Turkey’s Best-Liked Retailer” accolade. As Turkyey’s pioneering leader of organized retailing, Migros continiues to quickly adapt itself to changes and developments taking place around it. The company’s activities in the area of corporate social responsibility are informed by its commitment to universally recognized principles.

Corporate Social Responsibility

For more than half a century, Migros has been distinguishing itself through its innovations and its approach to outstanding service in its ongoing efforts to make shopping a pleasure.

Focusing always on customer satisfaction, Migros leads the way in its sector while coming up with solutions and approaches that exceed customers’ expactations. The compony’s attitude towards innovation is that it should make the customer’s life easier and should involve ways to make its retailing activities a part of many different aspects of theiır everyday lives. Such innovation creates new opportunities to diversify and enrich the customers’ shopping experience and to maximize satisfaction in the fulfillment of their needs and expectations. As it transforms innovation into reality, Migros also strives to use technology even more effectively and to achieve even greater organizational productivity. Through its extensive network of stores, Migros seeks to be as close as possible to customers in order to provide them with the affordability, variety and convenience which they deserve.

Migros’s services on behalf of society are broadly acknowledged by its business partners, its employees, its customers and its community as a whole. Migros is well aware that its existance depends upon its ability to perceive, undertand and appropriately respond to the needs of those around it.

In 2011 Migros was again the recipient of the “Turkey’s Best-Liked Retailer” accolade. As Turkey’s pioneering leader of organized retailing, Migros continues to quickly adapt itself to changes and developments taking place in its community. The company’s activities in the area of corporate social responsibility are informed by its commitment to universally recognized principles. Migros’s attitude toward social responsibility are encapsulated in the company’s very DNA. Migros is involved in a variety of projects that are socially beneficial in many different areas ranging from education, health and the encironment to culture and art, sport and social welfare. The most essential criterion for all of the social responsibility projects which the company involves itself in that they should address a social need or that they should encourage others to come up with solutions to such needs. Believing that all of its stakeholders should be involved in the development of the community which it serves, Migros encourages its own employees to participate voluntarily in the social responsibility projects that it undertakes.

Migros’s employees have always played a leading role in the successed it has achieved over more than half a century. Recognising its employees as a huge family, Migros operates with an approach which supports the personal development of its employees, which invests in their futures, which does not discriminate among them, which devotes time and material resources to their individual and proffessional advancement and which is committed to providing them with a safe healthy working environment.

To reinforce the strong, dynamic and participatory bonds which it establishes with employees, Migros conducts internal communication meetings in all of its territories. These meetings, which are perfect reflection of the company’s dynamism, are occasions during which all members of the Migros family take part in the process of identiying new goals and approaches. Other gatherings, such as the “Migros Has Got Talent” competitions, also help increase employee satisfaction.

Migros’s primary goal is to provide its customers with continously improving service and to distinguish itself through its absolute commitment to its rules about product all service quality. Putting no product on its shelves unless it fully complies with the strictest quality and hygiene standards, Migros designs all of its business processes and rules so as to maximize customer satisfaction. As a company that has the utmost respect for customer rights, Migros serves its customers with employees best trained in their own fields.

The corporate history of Migros is also the history of organized retailing in Turkey. Migros’s successful and unique style of doing business not only shapes the course of retailing but also entitles the company to a place among the world’s giants.

Corporate Social Responsibility Projects at Migros

In order to promote civil society awareness and increase the effectiveness of non-governmental organizations, Migros also supports projects which have been developed by others as well. In 2011 the company made a charitable donation of TL 359,488.81 to foundations and societies.
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