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Migros’ support for sports continues at an increasing pace Migros continues its support for sports which launched by entering into cooperation with TEGV in 2008 to help ensure a positive perception of exercise as a lifestyle by a wide population. Under the project “Young Uniforms ”, Migros aims to form sport teams for children aged 11 to 12 in various cities. The training of amateur teams consisting of children from different neighborhoods at TEGV’s Education Parks in select cities instills an appreciation for sports in youngsters. To this end, Migros began to renew existing football fields and set up football teams at TEGV’s Education Parks; the Company also raised funds to help ensure that youngsters recognize and accept sport as a lifestyle.
The football pitches at some TEGV training parks were renovated by Migros, which also provided equipment. As a result of this project, 3,070 children taking part in programs conducted at 12 training parks in 11 provinces were awarded Turkish Football Federation certificates.
The Special Olympics Turkey campaign, undertaken with the support of five million Migros customers, continues to touch the lives of more mentally challenged youngsters. The campaign is a joint initiative of Migros and Procter & Gamble. Under the campaign, Special Olympics Turkey presents opportunities for the training of special athletes and a total of 4,000 challenged children and youngsters have participated to date
Having made its debut in 2009, Migros Sports Fest expanded in scope this year with the inclusion of volleyball and tennis now joining football, basketball, volleyball, table tennis, tennis and chess. Migros employees from the Adana, Ankara, Antalya and Izmir branches who competed in the finals held in Istanbul felt the excitement, thrill and happiness infused by sports throughout the tournament during which they displayed the spirit of sportsmanship.
In Izmir, the company’s Tansaş format stores organized bicycle races during which students from the city’s different high schools took part in closely-contested meets that unfolded in an enjoyable and friendly atmosphere. Tansaş-supported activities organized under the “Good Health With Tansaş” slogan were open to all the city’s inhabitants free of charge six days a week.
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