Migros Group CEO Özgür Tort: “Our Subsidiaries and Initiatives That Are Shaping The Retail Industry Continue to Grow, Powered By the Trust Placed in Migros”

At the Capital Markets Day (CMD'26) event, attended by many institutional investors, Migros presented the Company's vision, growth strategy and business model that prioritizes digital transformation, sharing plans for the upcoming period.

Migros held its Capital Markets Day (CMD'26) event on 25 March 2026 in Istanbul. At the meeting attended by many institutional investors, Migros Group CEO Özgür Tort, Migros General Manager Mustafa Bartın, Migros Group CFO Cem Doğan, Migros One General Manager Orçun Onat, MoneyPay General Manager Mehmet Müstehlik, and Mimeda General Manager Kına Demirel made presentations.

In his opening speech, Migros Group CEO Özgür Tort presented the company's vision, growth strategy and business model that prioritizes digital transformation, sharing plans for the upcoming period. Tort, “The retail industry is transforming around the world and Migros is leading this transformation in Türkiye. Today, speed and convenience have an indispensable place for the customers. Customers want to be able to manage all their transactions from a single point. In line with this, we offer services that support each other in all aspects of their needs through our core omnichannel business model. The strong digital infrastructure required for this is what sets Migros apart. This also allows us to establish new subsidiaries and initiatives which all form a dynamic ecosystem together.”

“In line with our omnichannel strategy, we will continue to make a difference for our customers and stakeholders by maintaining our strong growth”

Tort added; “The strongest aspect of the omnichannel model is the customer traffic it creates. With this dynamic, Migros is the only publicly traded food retailer in Türkiye to have achieved positive Like-for-Like traffic growth for 3 years in a row. To sustain our growth, we will continue to increase both the number of our physical stores and the number of stores serving online. In the last 3 years, our market share in total FMCG market in Türkiye has increased from 8.5% to over 10%. As of the end of 2025, our e-commerce FMCG market share is 21.6%. The share of online sales in Migros' total sales, excluding tobacco and alcoholic beverages, has grown 6 times in the last 6 years and increased to 21%. Our subsidiaries and initiatives that are shaping the retail industry continue to grow, powered by the trust placed in Migros. In line with our omnichannel strategy, we will continue to make a difference for our customers and stakeholders by maintaining our strong growth in 2026."

Migros General Manager Mustafa Bartın emphasized in his speech the impact of Migros' AI-supported operation and inventory management as well as in-store digitalization on free cash flow. He shared the results of technology investments such as electronic shelf labels and self-checkout systems. Explaining the details behind Migros' strong growth strategy, Bartın stated; “By prioritizing access to our products and services as well as personalization, we ensure a seamless service experience. With the geographical expansion of our physical stores and online operations, we further increase our perfect order rate.”

Stating that their investments continue in various categories such as fresh food, meat, legumes and fish, Bartın said, “We offer more than 20 thousand SKUs of products on our shelves. With more than 600 SKUs of private label products in 5 brands, we make a difference in the eyes of our customers at 3 main points: trust, value and affordability”.

“We expect a consolidated sales growth of 5-7% in 2026”

Providing information about Migros' financial performance, Migros Group CFO Cem Doğan said, “Migros has a strong net cash position. We have been in a period where we focused our investments on our logistics infrastructure and operational efficiency. In 2026, we plan to open 180-200 new stores. We target a consolidated sales growth of 5-7% in 2026. For the period between 2027-2030, we aim for a high single-digit real CAGR in consolidated sales growth and a space growth of 2.5% – 3.5% per year.”

Sharing information about Migros' renewable energy investments, Doğan expressed, “We carry out our sustainability-oriented initiatives not only for the purpose of fulfilling our commitments, but also because our sustainability approach has a compelling business case. Our solar power plant investments are at a point that deliver profitability and efficiency. As of the end of 2025, these power plants cover 24% of Migros’ annual energy consumption.”

At the event, investors were also given detailed information about the growth performance and targets of Migros One, MoneyPay and Mimeda, which are subsidiaries of Migros.

Fitch upgraded Migros' National Long-Term Rating to 'AA+(tur)'

Migros has also stated in its public disclosure that international rating agency Fitch Ratings has upgraded Migros' National Long-Term Rating to 'AA+(tur)' from 'AA(tur)'.