Cleaning up the Sea with TURMEPA: Migros contributes to the Turkish Marine Environment Protection Association’s (TURMEPA) efforts to prevent marine pollution by collecting used cooking oil and having it turned over to licensed firms for recycling. Three TURMEPA marine sanitation vessels collected a total of 56 thousand liters of sewage with Migros' support in 2025, thereby helping to prevent the pollution of 448 thousand liters of seawater.
Our Works
Migros-TEGV Science Firefly Mobile Learning Unit
During 2025, the Science Firefly Mobile Learning Unit, a joint project with Educational Volunteers Foundation of Türkiye (TEGV), continued to deliver hands-on learning experiences to children in earthquake-affected areas. Designed for children in grades 2 through 8, the Science Firefly Program aims to cultivate scientific thinking skills and a positive attitude towards science and discovery among students while also teaching them to become problem-solvers. The unit offers a fun, creative, and effective learning environment, featuring age-appropriate materials and innovative experiment kits designed to spark children’s curiosity. During the 2024-2025 season, the Migros Science Firefly Mobile Learning Unit completed successful rotations among four schools in Kahramanmaraş and Adıyaman. Since its launch, the program has reached a total of 2,546 children with high-quality, science education.
Supporting Women Farmers and Entrepreneurs
During 2025, Migros continued its efforts to empower women’s cooperatives and increase women’s participation in formal-economy production. Company conducted training programs contribute towards improving these cooperatives’ quality standards and marketing processes. In 2025, the Company 78 partnered with 22 women’s cooperatives and sourced 2,000 tons of fresh produce from them. Through such procurements, Migros helps women’s cooperatives to play a more active role in the formal economy and to sustainably increase their production capacity.
Migros works with the Women Entrepreneurs Association of Türkiye (KAGİDER) in the conduct of that organization’s “Development and Acceleration of Women Entrepreneurs in Agriculture” program providing female entrepreneurs with quality, financing, branding, digitalization, and marketing-oriented training resources and workshops. The sixth round of the program conducted in 2025 focused on such issues as building female entrepreneurs’ corporate capacities, strengthening their access to markets, and formulating sustainable business models. More than 400 women from close to 60 provinces have benefitted from this program since its inception. Under the Migros Supplier Development Programs, capacity-building training was provided to women’s cooperatives throughout the year in such areas as product safety, marketing, sales, legal compliance, and digital commerce.
Supporting Local Development
Supporting Local Economies Migros acts with an awareness that local production is fundamental to both regional and national development. The Company prioritizes sourcing and selling goods in the same region with the aim of contributing to local economies. Migros also allocates significant space in every store for the display and sale of products and brands that are region-specific. This approach contributes to local producers’ brand building and growth while also making it easier for consumers to find the kinds of goods that they are accustomed to Migros supports a wide array of local and geographically indicated products that include green lentils, chickpeas, beans, and pumpkin seeds from Kayseri; pinto beans and potatoes from Niğde; and sesame from Çukurova. This support extends to EU-geographically indicated Bingöl honey, the egg production hub in Ordu, and red-spotted trout from Rize, as well as to various regional specialties from Erzincan, Samsun Terme, Şanlıurfa, and Elâzığ. Local producers are provided with purchase guarantees, while the sustainability of their production is strengthened through training, technical assistance, and financial support. In this way, the Company not only helps reduce import dependency but also saves on transportation costs. The Company aims to have 100% of its private-label pulses sourced from domestic growers by end 2026. Pulses sourced directly from over 500 farmers across Türkiye are packaged for distribution at Migros' MİGBAK (Dried Pulses Production and Packaging Facility). Migros continued to support local agriculture in 2025 through its whole-crop purchasing program. This included the procurement and storage of 3,886 tons of apples from Karaman, Isparta, Çanakkale, and Tekirdağ, alongside 1,031 tons of kiwis sourced from Rize, Giresun, Samsun, Karacabey, and İznik.
United Nations 2025 International Year of Cooperatives
In line with its approach to sustainable agriculture and localization, Migros continues to collaborate with cooperatives to support local producers. In support of the UN 2025 International Year of Cooperatives, Migros has deepened its direct collaborations with regional cooperatives, producer associations, and small-scale farmers, carrying out a range of activities throughout the year to strengthen the cooperative ecosystem. Such partnerships are instrumental in supporting fair pricing, ensuring uninterrupted market access, and advancing responsible supply chain practices. Migros helps build public awareness about agricultural cooperatives and increases their visibility in a variety of ways. In 2025, Migros hosted a stand at the Ministry of Trade’s Türkiye Cooperatives Fair in Erzurum; it also installed special shelving to give cooperatives’ products greater prominence in its stores. During a Cooperatives Day event in Ankara, Migros provided a platform for women’s cooperatives to meet customers directly, proactively supporting their presence in the retail sector. The Company also reached over 300,000 people through digital campaigns created for International Day of Cooperatives, raising awareness of the vital role these organizations play in local development. These and similar initiatives not only empower agricultural cooperatives but also underscore Migros' commitment to building long-term partnerships with local producers.
Green Lentils Project
In a joint initiative with public and private sector stakeholders to scale domestic green lentil production in Kayseri, Migros is exploring the use of green lentil cultivation as a sustainable crop rotation alternative in fields used for sugar beet farming. This initiative delivers the dual benefit of enhancing soil biodiversity and health while supporting domestic production. The harvested green lentils are marketed under the Migros private label, providing customers across Türkiye with access to domestically produced green lentils. The same project is also serving as a test bench for TSE-approved regenerative agriculture criteria. At an allocated research site in Kayseri, four separate trial plots have been laid out to assess the comparative impact of different cultivation methods. In two of the plots, green lentils are intercropped between rows of sugar beets; natural biostimulants are also applied to assess their effectiveness in enhancing plant development. The third plot is dedicated exclusively to green lentil monoculture. Production in the fourth uses the existing production model and serves as a baseline for comparative analysis. Soil and plant samples are collected both pre- and post-harvest and are subjected to rigorous laboratory analyses for nutrient content, organic matter levels, antioxidants, and plant components. The project is currently at the analytical phase and will continue for at least three years. First-year results indicate improvements in plant health, nutrient uptake, root development, sugar content (brix), and overall productivity in the plots utilizing both green lentil intercropping and natural biostimulants. This project was featured as a global best practice by the Consumer Goods Forum (CGF).
Leeks Project
Migros has launched a three-year regenerative agriculture partnership with a grower that supplies the Company with leeks to trial and scale restorative farming practices in İzmir’s Torbalı township. The project focuses on regenerative agriculture practices by exploring the use of intercropping by planting broccoli between rows of leeks to enhance nutrient availability in the soil and support carbon retention. Through the collection of production data, changes in soil nutrient content over time, land productivity, improvements in crop quality, and the ecological impacts of the practices applied are monitored throughout the project period.
WellBeing Journey Program
The Migros WellBeing Journey program provides Migros customers with essential information, personalized advice, and product discounts across a wide range of wellness topics such as balanced nutrition, hydration, and physical activity. The program also offers specialized guidance on oral and dental health, denture care, infant nutrition, and UV radiation protection. In the “WellBeing Journey” section of the Migros Money and Migros Money apps and the www.migros.com.tr website, the food purchases that shoppers make are compared with recommended consumption rates, followed by discounted-product suggestions and links to informative videos that will help them make more balanced choices. The program also includes vegan and vegetarian options and suggestions. Since its inception, the Migros WellBeing Journey program has reached nearly 9.4 million people to support their efforts to acquire healthier habits and live healthier lives. 20% of Migros WellBeing Journey participants say the program changed their behavior for the better. The Balanced Nutrition Index (BNI) scores of customers taking part in the program improve by an average 3 points.
Growing Healthy with Migros Project
The Growing Healthy with Migros project aims to teach children about essential topics such as healthy nutrition, conscious shopping, and environmental awareness. Under this program, children in all parts of the country visit local Migros stores on tours designed to raise awareness about healthy and sustainable choices and covering such topics as the benefits of fresh fruits and vegetables, the shipping and control processes that food undergoes before it reaches store shelves, Good Agricultural Practices, tips for reading food labels wisely, and the benefits of sorting and recycling waste. At the end of the tour, each child is presented with a free copy of “Migros' Guidebook for Growing Healthy”, a publication stressing the importance of physical activity and healthy eating that was created with the help of the Food Safety Association. 176,790 children have taken part in these tours since their inception in 2016. An animated “Growing Healthy with Migros” cartoon produced with the support of the United Nations Foad and Agriculture Organization (FAO) has further extended the reach of the program. The cartoon has so far racked up 2.1 million views on Migros TV’s YouTube channel.
FAO Talks
During a series of “FAO Talks” organized jointly by Migros and the Food and Agriculture Organization of the United Nations (FAO) to mark that agency’s 80th anniversary, university students and other participants explored and discussed issues related to the future of agri-food systems. Moderated by Nutrition and Dietetics Specialist & FAO Food Champion Dilara Koçak, sessions featured insights from expert speakers, including FAO Assistant Representative in Türkiye Dr. Ayşegül Selışık and representatives from Migros. The event series reached more than 1,000 university students through sessions held at five universities in four provinces. Featuring contributions from 30 speakers, the program was further enriched by the active participation, questions, and insights of the students. These gatherings served as a crucial platform for dialogue between academia, the private sector, the FAO, and civil society. The event racked up more than 4 million views across social media platforms.
“Fresh Leftovers Food to Our Four-Legged Friends” Project
Migros has been running its “Fresh Leftovers Food to Our Four-Legged Friends” project since 2014. Under this project, food items which are no longer fit for human consumption but which are still safe for animals are donated to animal protection societies. Since the project began over a decade ago, Migros has donated 10,764 tons of food -1,380 tons in 2025- to help feed town and country strays in this way.
Accessibility Practices
Aiming to deliver a shopping experience that is equally user-friendly and accessible for all customers, Migros takes action and makes arrangements to address the special needs of the elderly and of people with disabilities. The Company launched its Accessible Migros project in 2017 to raise the physical accessibility standards of its stores to improve the shopping experience for people with disabilities. As of end-2025, 270 stores in 45 provinces were providing service compatible with the accessible store concept. These stores are equipped with features which make them more accessible for people with disabilities so that they can do their shopping on their own if they wish:
- Employees who are competent in sign language and are identified by means of an “I know sign language badge” are employed in stores.
- Aisles, shelves, and counters are designed to be easily accessible to shoppers in wheelchairs.
- Customers who need wheelchairs to get around the store are provided with them on request; these shoppers are also given precedence at checkout counters.
- Store entrances have step-free access, provided either by a level surface or a ramp. Handrails and similar supports are used to improve entrance accessibility. The Migros Mobile app and www.migros. com.tr website have been designed to be compatible with screen-readers used by the visually impaired, whose online shopping experience convenience and accessibility are further enhanced with the incorporation of BlindLook’s voice simulation technology.
Respecting Food Project
To ensure that surplus food that remains fit for consumption is put to good use, Migros partners with food charity Fazla to make the goods accessible to social markets and food banks through the charity’s digital platform. Since the beginning of this collaboration, 28,435 tons of food -4,170 tons in 2025 alone- that would otherwise have gone to waste have reached people who need it instead.
Most Eco-Friendly Macrocenter
A newly-launched “Most Eco-Friendly Macrocenter Store” initiative focuses on enhancing resource efficiency across the brand’s operations. The program tracks year-on-year improvements in stores’ key performance indicators such as food loss, energy efficiency, and water efficiency and rewards top-performing locations.
Migros April 23rd Children’s Theater Festival
In 2025, Migros once again celebrated April 23rd National Sovereignty and Children’s Day with its traditional “Migros April 23rd Children’s Theater Festival” in collaboration with Turkish State Theaters. Now in its 29th year, the festival has brought the joy of culture and the arts to a million children through admission-free performances mounted nationwide.
Socially Contributing Collaborations
Refilling Unit Projects: Migros' home care product container refill stations allow customers to purchase the exact amounts they need at more economical prices while also contributing to waste prevention by reducing the reliance on single-use packaging. Launched in 2022 at the İstanbul Ataşehir MMM store in collaboration with laundry detergent brand OMO, the initiative has since expanded to three more locations in Ankara, İstanbul, and İzmir. The machines were used more than 7 thousand times in 2025, achieving significant gains in single use plastic reduction. Dried nut and pulse bulk dispensing units installed Migros stores are a contactless, self-service solution that allows customers to purchase the exact quantities of these products that they want. Customers can bring their own containers (supporting the “Bring Your Own Container” (BYOC) retail model) or use recyclable paper packaging provided by Migros. In operation in 60 stores in 2025, these units help reduce the unnecessary use of packaging while also enhancing resource efficiency. Marking an industry first in 2025, the Company began trialing the self-service, packaging free, bulk-dispensing model for select household pet kibble categories at its Petimo pet supplies store.
Duracell Used Battery Collection Project: Under the Power Up For More campaign conducted jointly with Duracell, special bins are installed in Migros stores for customers to dispose their used batteries in. These batteries are turned over to Duracell for recycling, in return for which that company donates science kits to children living in disadvantaged areas. During the 2025 Power Up For More campaign, about 3,000 of these kits were handed out.
Make a Promise to Nature in September: To build environmental awareness, a series of international observance days occurring between September 20 and 29 were promoted under the theme “Make a Promise to Nature in September”. A variety of communication and awareness initiatives were carried out to foster environmental consciousness in observance of International Coastal Cleanup Day, World Zero Emissions Day, World Environmental Health Day, Green Consumer Day, and the International Day of Awareness of Food Loss and Waste. In addition to digital communication activities, Migros employees participated in coastal cleanup events organized in collaboration with TURMEPA in İstanbul, İzmir, Antalya, and Fethiye. These events resulted in the collection of 2,590 kilograms of waste. In addition to these coastal cleanups, Migros partnered with the Mind Your Waste Foundation to mobilize university students for a cleanup in Aydos Forest. The initiative resulted in the removal of 135 kilograms of waste while also drawing attention to the importance of preserving forest biodiversity. To strengthen environmental awareness among employees, an award based quiz competition offering an engaging and educational learning environment was organized and concluded with high participation and positive feedback. In addition, in line with the zero waste approach, a creative recipe initiative focusing on the reuse of a single ingredient in different ways was implemented, with the aim of raising employee awareness on food loss and waste.
Joint Campaign with Make-A Wish Türkiye: Under a campaign conducted jointly with the Make-A-Wish Türkiye Association marking the UN-declared International Year of Cooperatives (IYC 2025), a portion of the proceeds from Macrocenter, Macroonline, and Tazedirekt sales of products supplied by women’s cooperatives was donated to grant the wishes of 44 children. The donations were used to source and gift electronics such as tablets, headphones, and gaming consoles and equipment that the children had wished for. The campaign created a dual social impact by celebrating the hard work of women entrepreneurs on one hand while granting children’s wishes on the other. During the campaign period, a total of 1,250 products from 35 women’s cooperatives were brought together with consumers.
Erikli Sapling Project: The aims of the Erikli Sapling Project are to raise consumer awareness about sustainability and increase afforestation efforts. The income from the sale of Erikli-branded products from the Migros partnership turned into a donation of 30,000 saplings in the afforestation areas located in Bursa and Gebze in cooperation with the Aegean Forest Foundation in 2025.
Paşabahçe and Turkish Breast Cancer Foundation Collaboration: Through donations made for each Paşabahçe Pink-Plugged Water Bottle sold in Migros’ stores and Migros Sanal Market, Migros has contributed to raising awareness about breast health and expanding early diagnosis opportunities. In 2025, the social responsibility work between Paşabahçe and the Turkish Breast Foundation continued.
Nesfit and MEMEDER Pink Ribbon Project: In its 13th year of life, the Pink Ribbon Project jointly conducted by Migros, Nesfit, and MEMEDER continued its mission to raise public awareness about breast health. Nesfit Pink Ribbon packaging showcased across Migros stores and digital channels served a dual purpose: raising awareness by encouraging consumers to perform breast self examinations, and generating funding for MEMEDER through branded product sales. The initiative also funds physician-led breast examinations and ultrasound screenings in several provinces. Under this project, tens of thousands of women have gained awareness about breast health and early diagnosis. The campaign has supported early detection for over 9,000 women and treatment for more than 300 women since its inception. A 2025 discussion moderated by Ayşe Arman with representatives from Migros and MEMEDER served to highlight the importance of breast health awareness.
Nestlé Whole Grain Full Power Project: Under the “Whole Grain, Full Power” project, Nestlé Breakfast Cereals partnered with Migros to support female entrepreneurs in agribusiness. The program delivered a range of targeted training, mentorship, and ideation marathons. The collective network resources of Migros stores, online channels, and the Migros Up platform were deployed to expand the project’s impact while partnerships with KAGİDER and the Habitat Association enabled direct outreach to women entrepreneurs. Under the program, industry specialists conducted the training modules. Following the ideathon, top-performing entrepreneurs received grant funding and three months of targeted mentorship.
Seed Project with Alpro: On the occasion of Sustainability Week, a portion of the proceeds from the sale of Alpro products at Migros stores and through its online channels was donated to Ecording to fund the dispersal of 25,000 seed bombs.
Supporting Koruncuk Foundation in Partnership with Macromax: Under a partnership with Macromax, a portion of the proceeds from the sale of the brand’s clothes hanger products through Migros stores and online channels was donated to Koruncuk Foundation, a foundation providing shelter, care, and education support for girls at risk. The initiative directly supports the basic needs and education of girls residing in shelters called “Koruncuk Villages”. Beyond providing housing and care, the foundation offers a wide range of social, cultural, and athletic activities, helping these young girls grow into well-rounded, fully equipped individuals.
Play Your Way Back to School Project: Under the Play Your Way Back to School Projectaimed at encouraging children to get outside and play more, Migros and Omo partnered with the Active Living Association to supply sports and play equipment to 36 thousand disadvantaged children attending 48 schools across all 7 regions of Türkiye.
“Empowerment Through Self-Care in Adolescence” Project in Partnership with the TAP Foundation and Kotex: Under the “Empowerment Through Self-Care in Adolescence” Project conducted jointly with the Turkish Family Health and Planning Foundation and Kotex, awareness initiatives were conducted to support healthy youth development. The project’s “Adolescent Health Meetings” led by psychological counselors and guidance teachers reached more than 5,000 young girls, providing them with menstrual health education and hygienic pad support.
DECARBOMILE Project Partnership
Within the scope of the European Union Horizon Europe Research and Innovation Programme, a private company from France is coordinating the “DECARBOMILE (Five pillars to DECARBOnize the last MILE logistics) -Micro Consolidation Center and Customer Delivery Application with Electric Transport Vehicles” project, which includes a total of 31 project partners, and together with Istanbul Metropolitan Municipality and Sivas Cumhuriyet University, we are supporting the pilot applications to be carried out in Istanbul.
The project aims to reduce carbon emissions by creating micro consolidation centers in metropolises and using electric vehicles, and to deliver online orders with the help of smart algorithms (load distribution, order prediction, etc.) and information and communication technology tools (IoT sensors, digital platforms, etc.).
In line with this purpose, the decarbonized home delivery logistics solutions (electric vehicles, IT tools, software solutions) developed in the project will be tested on a large scale in 4 different living laboratory cities (Logrono, Nantes, Hamburg and Istanbul) and on a smaller scale in 4 satellite cities (Tallinn, Getafe, Ghent and Sarajevo) and innovative delivery models will be created. Online orders within the scope of the Migros Hemen application in pilot locations to be determined in Istanbul will be delivered to customers with the help of electric cargo bikes. During this time, distance measurements and carbon emission calculations will be made with the help of sensors attached to the bikes. In addition to operational resource management, dynamic routing studies will also be carried out in delivery processes with order prediction algorithms developed by technology partners.
