SECOND 5M IN ONE YEAR IN IZMIR BY MIGROS GROUP
26 March 2012
Migros Group, reaching customers in different formats with all the opportunities of modern retail at 731 spots in Turkey; is realizing its second 5M investment in Aegean pearl city Izmir. After opening its first 5M store of Izmir at Balcova in February last year, without a year passing, Migros Group is now bringing Gaziemir its hyper cheap, hyper entertaining world, differentiated with the living fields of 5M. Regarding the opening of 5M Gaziemir, to be located inside Optimum Mall on an area of 8500 m2, Migros Ticaret A.S. General Manager Ozgur Tort said “The success of our Migros Group lies in reaching the correct customer group at the correct place and with the correct format. 5M in Izmir is the best proof of this. We came to Izmir with 5M at the optimum timing and with such a gross area and content, we have attained our second store without a year passing by. We were sure that 5M would make a significant difference for the people of Izmir, they enjoyed this difference, liked 5M; and it was up to us to open the second store.”
Migros Group, reaching customers in different formats at 731 spots in Turkey; is continuing to join the Aegean pearl city Izmir with different shopping environments and experiences at worldwide standards. After Balcova 5M store, Migros Group is preparing to become the only address of Izmir for cheap, fun and high quality shopping in Izmir with its new Gaziemir 5M store to provide a new shopping medium where the Aegeans can meet all their requirements from A to Z. Gaziemir 5M shall open its doors to its customers on March 30th inside Optimum Mall and will serve the people of Izmir with its 8500 square meters of area and 200 personnel.
Ozgur Tort “The people of Izmir who love to live, also loved 5M”
Migros Ticaret A.S. General Manager Ozgur Tort said “Last year, we joined the people of Izmir for the first time with the privileged world of 5M with our Balcova 5M store. The people of Izmir that have found a place both to shop as a family and to socialize in 5M, loved this shopping experience. As the Migros Group, creating special living areas for the customers inside the store, providing a different perspective for shopping, we are continuing to provide the people of Izmir with our innovative applications, where we have transformed the time spent at the store into a more entertaining and pleasant time, at different locations.” Stating that they have started their route by recognizing that each individual entering into the stores have different positions at home and work, hobbies, social circles and responsibilities, Mr. Tort stated “By acting from the reality that each individual has differing expectations, we created living areas inside 5M stores. These living areas transforming shopping into joy and entertainment, have been widely acclaimed by the people of Izmir who love life”.
The people of Izmir loved 5M; and it was up to us to open the second 5M in Izmir
Stating that the success of Migros Group lies in reaching the correct customer group at the correct place and with the correct format, Ozgur Tort said “We were sure that 5M would make a significant difference for the people of Izmir, they enjoyed this difference, liked 5M; and it was up to us to open the second store here.”
“The children visitors of 5M is twice of the other supermarkets”
By stating their observation that the people of Izmir coming to 5M store with their families were meeting their home requirements while meeting their social requirements as well, Ozgur Tort told: “We observed at the results of the researches examining the customer profile distributions that the children visitors of 5M is twice that of the other supermarkets. Just like their parents, the children are also happy to be in 5M. This in turn evidences that 5M is recognized as a social environment where the families shop together with their children and also spend enjoyable time. We have again clearly seen this at our Balcova store. At these free living areas we have created, the people of Izmir do not consider themselves only as individuals that have gone shopping and have to go home soon; on the contrary, they enjoy shopping, entertainment and sharing as a family. While the father is reading his newspaper at 5M pleasure hall, the child is paying on the Playstation. At that time the mother is experiencing the joy of filling her shopping cart with the fresh tastes from the branches of Aegean. Shopping at 5M has become a social activity where all the family individuals can spend time together.”
“We will bring our hyper service to more people of Izmir at different spots in Izmir”
Ozgur Tort said, “Seeing that the living areas we have provided with 5M becoming successful at a city like Izmir where the Migros Group is bound with strong ties, we became determined to provide the same service to more people of Izmir at different spots”. Indicating that they want to introduce each individual to the high quality, cheap and fun world of 5M, Mr. Tort stated “By opening Balcova 5M last year in February, we have introduced 5M to the people of Izmir for the first time. Within this short time interval, 5M has literally become a meeting point. Now, we are planning to create the same effect in Gaziemir. We will continue to provide the cheap, entertaining and hyper world of 5M at the most significant locations of Izmir.”
Everything required according to the fields of interests are present in Gaziemir 5M
Migros Group is continuing to provide the people of Izmir with the 5M shopping experience with the ‘Living Areas’ created at Gaziemir 5M store. At Gaziemir 5M, where different living areas have been created from children, electronics to cosmetics, the customers will be able to find everything they need according to their fields of interest and compare many products concurrently.
Fresh Aegean tastes are coming to the table from the rayons of Gaziemir 5M
Gaziemir 5M, filling its shelves with the fresh tastes of the Aegean, is providing its customers with Aegean regional tastes, uniquely fresh products collected from the Aegean gardens and the tree branches, and also with all kinds of required products from dry food to cleaning products at the optimum price.
Mothers at shopping, children at the ball pool
At the ‘Children Area’, being one of the most striking among the living areas of Gaziemir 5M, all kinds of products for 0-6 age group children including maintenance, textile, car chair, stroller and so on are being presented to the customers with a wide portfolio. At Gaziemir Store where the children are also remembered while their parents shop, there is a ball pool for the children to play.
Specialist advice at the cosmetics rayon
The ‘Cosmetics Living Area’, providing both the daily personal care products for the modern person and special care products, presents hundreds of product options from A to Z with specialist advice for both women and men.
The state-of-the-art electronic products are at Gaziemir with 5M price difference
At 5M Gaziemir where the state-of-the-art technological electronic products are presented to the customers with again optimum pricing, advanced TVs, computers, cell phones shall be present for the electronics followers at the ‘Electronic Living Area’.
Fast food menus at the cafe for only 1 TL, surprise shows each week for the people of Izmir
It is planned to create a complete festival mood in the store with surprise shows each week at Gaziemir 5M where all the particulars have been meticulously considered for the customers to rest and have a good time while shopping. With these entertaining shows, a fun and energetic environment shall be presented to the shopping customers. The customers shall also enjoy meal menus prepared at 5M Cafe for 1 TL.